Adulthood often means repeatedly trying to “reset” — a new exercise routine, a healthier diet, a return to reading or learning something new — only to watch old patterns creep back in. This webinar explains why that happens, using cognitive neuroscience to unpack the brain’s two competing systems for driving behavior: one effortful and deliberate, the other automatic and habit-driven. I will show how understanding this wiring lets you deliberately engineer the habits you want and dismantle the ones you don’t, so that a “reset” actually lasts rather than fading out after a few weeks. Attendees will leave with a concrete framework they can apply to any area of life they’re trying to rebuild or relearn.
Learning Objectives:
- Understand the two brain systems behind behavior — deliberate and habitual — and why a “reset” that relies on motivation alone tends to fail
- Learn how to design an effective entry-point cue that makes a routine automatic rather than a daily decision
- Discover why avoidance and willpower have limits when breaking old patterns, and how to build a genuine replacement habit that supports lasting, lifelong change
When: Wednesday, August 5th, 2026 at 7:30 pm ET
Biography
Dr. Eike Buabang is a cognitive neuroscientist at Trinity College Dublin investigating the brain mechanisms that support habit formation. His aim is help people build healthier routines and overcome patterns that work against them. This includes everyday behaviors such as exercise, diet, or technology use. It also applies to clinical contexts, where rigid habits are a core feature of conditions like OCD and disordered eating.
Find Dr. Buabang’s Website Here: eikebuabang.com
Find Dr. Buabang’s Guide
How to Become the Person You Want to Be
Find the guide here: psyche.co/guides/how-to-become-the-person-you-want-to-be
