Attention deficit hyperactivity disorder (ADHD) isn’t a deficit of attention but rather a self-regulation issue. It challenges those with ADHD because they must effortfully engage the executive functioning brain to override the automatic brain, the primitive brain, the “lizard brain” as marketers call it. In this episode of Attention Talk Radio, attention and ADHD coach Jeff Copper interviews Alan Brown, advertising executive with ADHD and the founder of ADD Crusher (http://addcrusher.com) and CrusherTV (http://crushertv.com). They discuss ADHD and how your lizard brain falls prey, hunted by politicians, the media, and corporate America and how each exploits your self-regulation challenges for their own self-interests, including how they hijack your amygdala and control your decisions in a programmed way, selling you what doesn’t work and then selling it to you again and again and again. Most importantly, they share brain hacks and attention exercises to reclaim control and tame your lizard brain. If you often get buyer’s remorse, make decisions impulsively, or wonder how you get into such messes, this is the show that could change your future.
Podcast: The ADHD Lizard Brain
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